What data do I use to see how my advertising campaign is doing and what to do if a campaign doesn't run as it should? These questions are clarified in this article.
If a native ad campaign doesn't perform as intended, this is reflected in a weakening CTR (click through rate). This can have various causes and the solutions are correspondingly different. The focus is therefore on analyzing the data and campaign setup as a first step. In Adconsole, Audienzz's comprehensive ad management portal, customers can find all performance figures. These should be examined more closely and put into the right context.
This is primarily about terms such as impressions, CPC (cost per click) and CTR (click through rate). We'll explain these terms in more detail in the next section:
Impressions are the number of times an ad has been shown. All overlays add up to 100%.
The CPC value determines how much a customer is willing to pay for a single click on their advertising. Regardless of impressions, a CPC campaign counts how often people clicked. CPC, sometimes known as pay-per-click (PPC), works like an auction: The more I am willing to pay for a click, the more often my ad appears in the appropriate placements on news portals, in search results or in the social feed.
The click through rate indicates how many clicks were generated in relation to impressions. If an ad is displayed 1000 times and 2 clicks are generated, the CTR is 0.2%. It is understood as a key measure of the success of a CPC campaign.
The key figures above are an important indicator when it comes to analyzing the performance of a campaign. For example, if the CTR is below 0.14%, you should ask yourself a few further questions. These could be as follows:
1. How are my advertisements designed do they look appealing and how many subjects are in use? We recommend using 3 to 4 different subjects in a campaign. Find out what you should consider when creating ads here.
2. Does the CPC you set make sense? In our advertising network, the average CPC is CHF 2.50. In the more advertising-intensive autumn months (October, November and December), it even rises to an average of CHF 3.-. For example, if you have chosen a CPC of CHF 1.50, this may mean that campaigns with a higher CPC are delivered preferentially. What can you do? Increase your CPC or increase the campaign duration so that you generate the desired number of clicks.
Why cheaper isn't always better: Quality vs. quantity in online advertising campaigns
3. Am I reaching my target group? The be-all and end-all of an advertising campaign is to correctly define the target group and address it in a targeted manner. Find out how to find your target group here.
Now you know what's important with native ad campaigns and it's best to book yours today on the Yaleo network. For individual questions, please see our Ad manager a comment function that you are welcome to use at any time.
.svg)
